search query: @indexterm RESEARCH ASSOCIATIONS / total: 20
reference: 11 / 20
| Author: | Churchill, G. A. |
| Title: | Comments on the AMA task force study. |
| Journal: | Journal of Marketing
1988 : OCT, VOL. 52:4, p. 26-31 |
| Index terms: | MARKETING INFORMATION PERIODICALS RESEARCH ASSOCIATIONS |
| Language: | eng |
| Abstract: |
SCIMA