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| Author: | Malhotra, N. K. |
| Title: | Validity and structural reliability of multidimensional scaling. |
| Journal: | Journal of Marketing Research
1987 : MAY, VOL. 24:2, p. 164-173 |
| Index terms: | MARKETING RESEARCH MULTIDIMENSIONAL SCALING |
| Language: | eng |
| Abstract: |
SCIMA