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| Author: | Malhotra, N. K. |
| Title: | A methodology for measuring consumer preferences in developing countries. |
| Journal: | International Marketing Review
1988 : AUTUMN, VOL. 5:3, p. 52-66 |
| Index terms: | CONSUMER BEHAVIOUR CONSUMER RESEARCH MARKETING RESEARCH DEVELOPING COUNTRIES |
| Language: | eng |
| Abstract: |
SCIMA