search query: @author Vandermerwe, S. / total: 20
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| Author: | Vandermerwe, S. Matthews, W.H. Rada, J.F. |
| Title: | European manufacturers shape up for services. |
| Journal: | Journal of Business Strategy
1989 : NOV-DEC, VOL. 10:6, p. 42-46 |
| Index terms: | MANUFACTURING SERVICE INDUSTRIES CUSTOMERS EUROPE |
| Language: | eng |
| Abstract: | The rewards can be great for making a successful transition from a primarily manufacturing business to one where services play a major role. Services can revitalize a company by supplementing and complementing its product lines and by adding new perspectives and new people. Services can also help the bottom line, especially when a company finds ways to make its customers more profitable and then shares in the benefit of the partnership. |
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