search query: @author Rapoport, C. / total: 20
reference: 5 / 20
| Author: | Rapoport, C. |
| Title: | Mazda's bold new global strategy |
| Journal: | Fortune
1990 : DEC. 17, VOL. 122:15, p. 67-69 |
| Index terms: | CAR INDUSTRY JAPAN CORPORATE STRATEGY |
| Language: | eng |
| Abstract: | Review of the move by Mazda, the Japanese automaker to compete with a new luxury car and its alliances with Ford and other foreign companies. Gains in Japanese market. Expansion of limited product line with new models. Mazda imports from US and Europe. Pegasus marketing plan. Willingness to join other partners. A graph covers sales growth and market share in Japan. |
SCIMA