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| Author: | Vandermerwe, S. |
| Title: | The Market Power is in the Services: Because the Value is the Results |
| Journal: | European Management Journal
1990 : DEC, VOL. 8:4, p. 464-473 |
| Index terms: | MARKETING STRATEGY SERVICE MANAGEMENT AFTER-SALES SERVICE |
| Language: | eng |
| Abstract: |
SCIMA