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| Author: | Koch, H. |
| Title: | Die Ruine lebt (A bankrupt firm is revived) |
| Journal: | Manager Magazin
1991 : VOL. 21:12, p. 252-259 |
| Index terms: | COMPANY FAILURES |
| Language: | ger |
| Abstract: | This is the story of Friedrichsfeld AG in Mannheim, a ceramics and plastic manufacturer. The monopolist famous for his slate waterpipes lost all its market to plastic manufacturers. How Friedrich Reutner saved the firm by converting it into a flexible niche market producer. |
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