search query: @indexterm company failures / total: 200
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| Author: | Bruno, A. V. Leidecker, J. K. Harder, J. W. |
| Title: | Why firms fail. |
| Journal: | Business Horizons
1987 : MAR-APR, VOL. 30:2, p. 50-58 |
| Index terms: | COMPANY FAILURES |
| Language: | eng |
| Abstract: | Founders of some high-technology firms in California's Silicon Valley were asked the reasons that their companies failed.Research encountered difficulties in sampling,in reticence to discuss failure, and in the multidimensional complexity of the problem.The common threads of failure are: uncertain technology, uncertain strategy, initial high costs that decline steeply with time, many new companies and spin-offs, first-time buyers, short time horizon, governmental support. Product/market problems include product timing difficulties,product design, inappropriate distribution of selling strategy, unclear business definition, and too great a reliance on one customer. |
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