search query: @indexterm Television industry / total: 201
reference: 119 / 201
Author: | Argenzio, A. |
Title: | La segmentazione in Tv: differenziazione dell'imagine di rete. |
Journal: | Economia e Management
1992 : OCT, 4, p. 109-120 |
Index terms: | TELEVISION INDUSTRY TELEVISION RECEIVERS INDUSTRY SEGMENTATION MARKETING |
Language: | ita |
Abstract: |
SCIMA