search query: @indexterm television industry / total: 201
reference: 98 / 201
Author: | Bunk, B. |
Title: | Online-Services: Positionierung in der Koexistenz. |
Journal: | Absatzwirtschaft
1995 : NOV, p. 62-64, 66, 69 |
Index terms: | ADVERTISING MEDIA TELEVISION INDUSTRY INTERNET INTERACTIVE COMPUTING ON-LINE INFORMATION RETRIEVAL MARKETING MIX |
Language: | ger |
Abstract: |
SCIMA