search query: @indexterm television industry / total: 201
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| Author: | |
| Title: | Market survey 2: television and video rental |
| Journal: | Retail Business
1996 : FEB 15, 456, p. 46-62 |
| Index terms: | MARKETING RETAILING TELEVISION INDUSTRY |
| Language: | eng |
| Abstract: | Household penetration of rented main television sets currently stands at 14% according to TGI, within a total penetration of 96%. This represents a fall from 1990, when rental penetration was 23% within a similar total. The corresponding current figures for VCRs are 9% renting within a total penetration of 84%. Again, this is a fall from 1990 when rental represented 14% within a total of 70%. Rental of satellite receivers/dishes has fallen, from representing 20-25% of the universe of satellite television subscribers in 1991 to only 4% currently. |
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