search query: @indexterm television industry / total: 201
reference: 92 / 201
Author: | Stippel, P. |
Title: | Abo statt Quote. |
Journal: | Absatzwirtschaft
1996 : FEB, p. 18-19 |
Index terms: | TELEVISION INDUSTRY MARKETING ADVERTISING CUSTOMER RELATIONS GERMANY |
Language: | ger |
Abstract: |
SCIMA