search query: @indexterm Television industry / total: 201
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| Author: | Kirkman, M. |
| Title: | Measuring the fragmenting television audience. |
| Journal: | Journal of the Market Research Society
1996 : JUL, VOL. 38:3, p. 219-226 |
| Index terms: | MARKET RESEARCH TELEVISION INDUSTRY CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: |
SCIMA