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| Author: | Berfield, S. |
| Title: | Asia's no pushover |
| Journal: | Asiaweek
1996 : NOV 8, VOL. 22:45, p. 38-46 |
| Index terms: | FUND-RAISING TELEVISION INDUSTRY SATELLITE TELEVISION |
| Language: | eng |
| Abstract: | In the fight for the region's television audiences, the satellite giants are meeting tough resistance. International satellite television would invade Asia, we were told. It would be Armageddon for local broadcasters - told in English. It hasn't happened. Instead of surrendering , local television has hit back. Local networks in every country in the region boast larger audiences than the international operators. In India, for example, cable and satellite reach a little more than 15 million homes by some counts. |
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