search query: @indexterm PRICE THEORY / total: 201
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| Author: | Sander, M. |
| Title: | Optimale Preissetzung auf verbundenen internationalen Märkten bei standardisierten und differenzierten Produkten |
| Journal: | Zeitschrift für Betriebswirtschaft
1997 : ERGÄNZUNGSHEFT 1/97, p. 135-155 |
| Index terms: | MARKETING MANAGEMENT PRICE THEORY INTERNATIONAL MARKETING |
| Language: | ger |
| Abstract: | International pricing is a highly complex task for marketing-management. A special phenomenon in this context are gray markets. This article shows how to handle gray markets in case of international standardized and country specific differentiated products with regard to pricing when overlapping markets exist. |
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