search query: @indexterm PRICE THEORY / total: 201
reference: 45 / 201
| Author: | Natter, M. Hruschka, H. |
| Title: | Ankerpreise als Erwartungen oder dynamische latente Variablen in Marktreaktionsmodellen |
| Journal: | Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
1997 : VOL. 49:9, p. 747-764 |
| Index terms: | PRICE THEORY PRICING MODELS EMPIRICAL RESEARCH |
| Language: | ger |
| Abstract: | Reference prices are conceived as extrapolative and rational expectations or dynamic nonlinear latent variables. A basic market response model with alternative functional forms serves as standard of comparison. All models are specified as artifical neural networks, their parameters are estimated by a variant of backpropagation using weekly scanner data on sales and prices of brands of one category. The conclusion summarizes empirical results and gives an over- view of the implications of reference price models for optimal dynamic pricing. |
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