search query: @indexterm television industry / total: 201
reference: 71 / 201
Author: | Rolland, A. |
Title: | Television viewing and programme appreciation |
Journal: | Marketing and Research Today
1997 : MAY, VOL. 25:2, p. 63-69 |
Index terms: | TELEVISION INDUSTRY CONSUMER BEHAVIOUR |
Language: | eng |
Abstract: |
SCIMA