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Author: | Kelton, C. Schneider Stone, L. |
Title: | Optimal television schedules in alternative competitive environments |
Journal: | European Journal of Operational Research
1998 : FEB 1, VOL. 104:3, p. 451-473 |
Index terms: | OPERATIONAL RESEARCH TELEVISION INDUSTRY COMPETITION |
Language: | eng |
Abstract: | The authors formulate network-television-scheduling problems as integer programs for three different competitive environments -- myopic, Nash competitive, and cooperative. To provide input data for the scheduling models the authors develop and estimate a regression model in which show-part ratings are regressed on variables that influence television viewership, including day, time slot, show attribute, and competitive effects,as well as lead-in from the previous show part. |
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