search query: @indexterm PRICE THEORY / total: 201
reference: 33 / 201
| Author: | Diller, H. |
| Title: | Entwicklungslinien in Preistheorie und -management |
| Journal: | Marketing: Zeitschrift für Forschung und Praxis
1999 : VOL. 21:1, p. 39-60 |
| Index terms: | PRICE THEORY MANAGEMENT DEVELOPMENT MODELS |
| Language: | eng |
| Abstract: | A critical review of the advances and developments in price theory and practice is presented in this article. Three emerging orientations of price management are isolated and modeled: more customer orientation, more competitive thinking, and more profit orientation. Furthermore, there are three ways of professionalizing of pricing underlined. |
SCIMA