search query: @indexterm Television industry / total: 201
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| Author: | Papandrea, F. |
| Title: | Willingness to pay for domestic television programming |
| Journal: | Journal of Cultural Economics
1999 : AUG, VOL. 23:3, p. 149-166 |
| Index terms: | TELEVISION INDUSTRY CONSUMERS |
| Language: | eng |
| Abstract: | This paper describes the application of contingent valuation to estimate the value of the benefits that the Australian community derives from the mandatory transmission of Australian programs by television stations. The application of contingent valuation to estimate cultural benefits offers an insight on the potential for a wider application of the methodology to evaluate cultural policy instruments. |
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