search query: @indexterm PRICE THEORY / total: 201
reference: 28 / 201
| Author: | Gaul. W. Löffler, M. |
| Title: | Zur Charakterisierung von Preisspielräumen. |
| Journal: | Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
1999 : VOL. 51:11, p. 1056-1074 |
| Index terms: | PRICE THEORY PRICING |
| Language: | ger |
| Abstract: | This article presents an approach how conumer-specific latitudes of reduced price sensitivity can be incorporated into a theoretically well founded price response function. Based on threshold parameters included in the response function these latitudes of reduced price sensitivity can be described and hints concerning price variations within the product category under consideration can be derived. Taking into consideration competitive price settings the price distribution of a selected brand can be optimized and possibilities how profit-maximizing pricing decisions can be designed are discussed. |
SCIMA