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| Author: | Gupta, S. Jain, D. C. Sawhney, M. S. |
| Title: | Modeling the evolution of markets with indirect network externalities: An application to digital television |
| Journal: | Marketing Science
1999 : VOL. 18:3, p. 396-416 |
| Index terms: | Marketing research Networks Externalities Television industry Delphi technique |
| Language: | eng |
| Abstract: | The paper presents a conceptual and operational model for the evolution of markets with indirect network externalities. The key feature is to model the market-mediated dependence between the actions of hardware manufacturers and software complementors, created by the direct dependence of consumer demand for the whole product on the actions of manufacturers as well as complementors. The authors presents an application of the modeling framework to the U. S. digital television industry. |
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