search query: @indexterm Television industry / total: 201
reference: 47 / 201
| Author: | Frank, R.E. Greenberg, M.G. |
| Title: | Interest-based segments of TV audiences |
| Journal: | Journal of Advertising Research
2000 : NOV-DEC, VOL. 40:6, p. 55-64 |
| Index terms: | INDIVIDUAL BEHAVIOUR SEGMENTATION TELEVISION INDUSTRY |
| Language: | eng |
| Abstract: | Persons in a national probability sample of over 1000 were interviewed and factor-analyzed into 14 interest-based segments of TV audiences. |
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