search query: @indexterm Television industry / total: 201
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| Author: | Walsh, A. |
| Title: | TV Sponsorship: Captive audience |
| Journal: | Accountancy
2001 : APR, VOL. 127:1292, p. 30-33 |
| Index terms: | TELEVISION INDUSTRY SPONSORSHIP MARKETING |
| Language: | eng |
| Abstract: | The author of this article states that TV Sponsorship is more effective than conventional forms of advertising and answers the question whether one should program it into his or her business strategy. The author states that that sponsorship can be a very effective means of increasing brand awareness and sales, but it is not without its problems - for the sponsors, televisions channels and the viewers. The paper points out that there are enormous problems - for instance if the schedule changes. It often does and sometimes it is necessary to reserve the right to move their schedule around because of the competition. Nether the less the paper states that probably sponsorship will be the only sensible option in the future. |
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