search query: @indexterm TELEVISION INDUSTRY / total: 201
reference: 37 / 201
| Author: | Kennedy, R.E. |
| Title: | Strategy fads and competitive convergence: an empirical test for herd behavior in prime-time television programming |
| Journal: | Journal of Industrial Economics
2002 : MAR, VOL. 50:1, p. 57-84 |
| Index terms: | COMPETITIVENESS STRATEGY TELEVISION INDUSTRY |
| Language: | eng |
| Abstract: | The economics literature contains many theoretical analyses of imitation and differentiation strategies but relatively few empirical studies of these topics. This paper aims to address that shortcoming. The author analyzes program introductions by television networks and then compares the payoffs to imitative and differentiated introductions. |
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