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| Author: | Parlasca, S. Szymanski, S. |
| Title: | When the whole is less than the sum of the parts: The negative effects of central marketing of football television rights on fans, media concentration and small clubs |
| Journal: | Zeitschrift für Betriebswirtschaft
2002 : VOL. 72:4, p. 83-104 |
| Index terms: | MARKETING TELEVISION INDUSTRY SPORTS INDUSTRY |
| Language: | eng |
| Abstract: | The collective selling of TV rights to Bundesliga, Premier League and Champions League matches constitutes a hard core cartel leading to a substantial restriction of consumer choice and negatively affecting small clubs. Moreover, since football rights are a key factor for attracting viewers to a programme joint selling considerably distorts competition on broadcast markets to the benefit of few large TV companies thus also negatively affecting viewers not at all interested in sports With individual selling of football rights consumers would decide - as they do in other broadcast markets (e.g. films) - which matches to watch in which mode in a market where football clubs compete to supply the most attractive products. |
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