search query: @indexterm television industry / total: 201
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| Author: | Faley, P. |
| Title: | Doing the Right Thing: The Case for the Teleservices Industry |
| Journal: | Journal of Public Policy and Marketing
2002 : FALL, VOL. 21:2, p. 332-334 |
| Index terms: | CASE STUDIES TELEVISION INDUSTRY MARKETING REGULATIONS |
| Language: | eng |
| Abstract: | For decades, the Direct Marketing Association (DMA) has served the industry it represents with two important missions: moving the industry forward economically and building consumer trust in shopping at a distance. When proposing new regulations for the teleservices industry, policymakers should take into account the business interests and perspective of a large and growing industry segment, the contribution it makes to the national economy, and the benefits it provides to consumers. The author provides an overview of the specific arguments forwarded by the teleservices industry against intense government regulation and suggests self- regulatory alternatives to accomplish the same goals. The paper provides a substantial list of references on this subject. |
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