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| Author: | Zanker, R. |
| Title: | Commercial public service children's television: oxymoron or media commons for savvy kids? |
| Journal: | European Journal of Communication
2004 : DEC, VOL. 19:4, p. 435-455 |
| Index terms: | Public services Children Television industry Broadcasting industry New Zealand |
| Language: | eng |
| Abstract: | This article has two aims. First it explores how winners of wider discursive battles over 'public interest' and 'freedom of speech' have increasingly shaped national interpretations of children's media rights in the western world. The author argues that the winners of these discursive battles are powerful in terms of shaping children's media provision. The second part of the article focuses on the particular challenges facing policymakers and broadcasters in New Zealand as they go about defining new public service outputs for children. |
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