search query: @indexterm television industry / total: 201
reference: 13 / 201
| Author: | Kastenholz, J. Young, C. Kerr, G. |
| Title: | Does day-after recall testing produce vanilla advertising? |
| Journal: | Admap
2004 : JUN, VOL. 39:6 (451), p. 34-36 |
| Index terms: | advertising television industry |
| Language: | eng |
| Abstract: | What can be assumed by pre-tests of advertisements? This article provides comparisons that show how methods and metrics differ. |
SCIMA