search query: @indexterm television industry / total: 201
reference: 9 / 201
| Author: | Liu, Y. Putler, D.S. Weinberg, C.B. |
| Title: | The welfare and equity implications of competition in television broadcasting: the role of viewer tastes |
| Journal: | Journal of Cultural Economics
2006 : VOL. 30:2, p. 127-140 |
| Index terms: | broadcasting industry television industry markets competition models welfare |
| Freeterms: | viewers |
| Language: | eng |
| Abstract: | This paper deals with the behaviour of commercial television (here as: TV) broadcasters (hereafter as: b-c. / b-cs.) in markets where the distribution (here as: dstr.) of viewer tastes (as: v-ts.) varies. It is shown that a highly "clustered" market makes it possible for the b-c. to offer a program of a popular type but with lower quality than is the case when viewers have more diffused tastes. It is also found that viewer equity in the TV market and viewer welfare (as: v-w.) may not coincide. Depending on the dstr. of v-ts. and the cost of providing quality programming (as: p-g.), the number of b-cs. required to fully cover the market to avoid market failure may be greater than the number of b-cs. producing greater v-w. It is suggested that regulatory bodies need to pay attention to the dstr. pattern of v-ts. and the b-cs.' desire for return on p-g. investments. |
SCIMA