search query: @indexterm TELEVISION INDUSTRY / total: 201
reference: 4 / 201
| Author: | Enli, G. S. |
| Title: | Mass communication tapping into participatory culture. Exploring Strictly Come Dancing and Britain's Got Talent |
| Journal: | European Journal of Communication
2009 : DEC, VOL. 24:4, p. 481-493 |
| Index terms: | authenticity participation voting television industry |
| Freeterms: | fan culture |
| Language: | eng |
| Abstract: | Exploring the vote-in formats Strictly Come Dancing and Britain's Got Talent, the article examines how mass communication is changing as a result of audience involvement via digital platforms. The main argument is that feedback opportunities provided by new technology represents new ways of connecting with the audience and in this way brings new challenges for the TV industry. |
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