search query: @indexterm PRICE THEORY / total: 201
reference: 118 / 201
| Author: | Shoemaker, R. W. |
| Title: | Comment on "dynamics of price elasticity and brand life cycles : an empirical study". |
| Journal: | Journal of Marketing Research
1986 : FEB, VOL. 23:1, p. 78-82 |
| Index terms: | PRODUCT LIFE CYCLE PRICE THEORY PRICING |
| Language: | eng |
| Abstract: |
SCIMA