search query: @indexterm STRIKES / total: 201
reference: 71 / 201
| Author: | Dowling, G. R. |
| Title: | Strike effects on the structure of a product market. |
| Journal: | European Journal of Marketing
1987 : VOL. 21:3, p. 30-38 |
| Index terms: | CONSUMER BEHAVIOUR STRIKES MARKET STRUCTURE |
| Language: | eng |
| Abstract: | The effects of labour union disputes on the supply of a company's products are discussed. Australian examples are mentioned. An illustrative case study is presented together with a simple procedure to help evaluate the potential effects of a supply interruption. The competitive structure of the market is described by the distribution of market shares across various competing brands. Changes are analyzed with statistical methods. Pre-strike and post-strike market structures are compared. Long term and short term effects are divided. When supplies were resumed, overall market shares returned to previous levels. Marketing impacts are analyzed. |
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