search query: @indexterm Television industry / total: 201
reference: 159 / 201
| Author: | Berkman, D. |
| Title: | The development of American television as an advertiser-supported medium as seen by the contemporary American press. |
| Journal: | European Journal of Marketing
1987 : VOL. 21:8, p. 14-26 |
| Index terms: | TELEVISION INDUSTRY ADVERTISING MEDIA USA |
| Language: | eng |
| Abstract: |
SCIMA