search query: @indexterm Television industry / total: 201
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| Author: | |
| Title: | Satellite television. |
| Journal: | Market Research Great Britain
1987 : OCT, VOL. 26, p. 1-6 |
| Index terms: | TELEVISION INDUSTRY MARKET RESEARCH UNITED KINGDOM |
| Language: | eng |
| Abstract: | The present state and potential of satellite television as a base for broadcasting and advertising is examined. Data are presented about receiver dishes installed in the UK. Channel policies are outlined. Potential market coverage is estimated. US market development and the European competition are discussed. Statistics are presented about the Sky channel network. Questions of advertising are raised. The problem of consumer protection is mentioned. The growth of home receiver dishes is projected to 2000. The most important factors influencing future demand are analyzed. A short future outlook is presented. |
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