search query: @indexterm television industry / total: 201
reference: 197 / 201
Author: | Headen, R. S. Klompmaker, J. E. Rust, R. T. |
Title: | The duplication of viewing law and television media schedule evaluation. |
Journal: | Journal of Marketing Research
1979 : AUG, VOL. 16:3, p. 333-340 |
Index terms: | TELEVISION INDUSTRY UNITED KINGDOM USA CONSUMER BEHAVIOUR |
Language: | eng |
Abstract: |
SCIMA