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Author:
Title:TV sans frontieres.
Journal:International Management
1990 : FEB, VOL. 45:1, p. 27-29
Index terms:SINGLE MARKET
TELEVISION INDUSTRY
Language:eng
Abstract:Review of EC decision to set up a single audio-visual market, and intensified competition. Choice of European TV channels. Shortage of European programming. EC public and private channels. The new law on a level for non-European imports. Problems of Holland. Pan-EC advertising. EC MEDIA community programmes. HDTV and the EUREKA project. A Box outlines TV developments in France, Italy, Federal Germany and Britain.
SCIMA record nr: 74203
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