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Author:Saporito, B.
Title:TV's toughest year is just a preview
Journal:Fortune
1990 : NOV. 19, VOL. 122:13, p.55-56,58-64
Index terms:TELEVISION INDUSTRY
COMPETITION
COSTS
Language:eng
Abstract:Review of US TV industry, its rising costs, competition and technology. Audience shares of US networks. Revenue from advertising. Need for new TV hits. Additional revenue streams. Question of syndication and distribution rights. Matching audiences and programming. Cable consumer and business issues. Impact of pay-per-view. Direct satellite broadcasting. CBS problems. Baseball contract. NBC and ABC operating profits. Cost problems. Competition, programme costs and regulation. A Graph covers: network revenues, operating costs, shows and Nielsen ranking. A Box outlines shuffling of schedules.
SCIMA record nr: 85451
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