search query: @indexterm Television industry / total: 201
reference: 130 / 201
Author: | O'Brien, S. |
Title: | The role of data fusion in actionable media targeting in the 1990's. |
Journal: | Marketing and Research Today
1991 : FEB, VOL. 19:1, p. 15-22 |
Index terms: | MEDIA RESEARCH TELEVISION INDUSTRY DATA AGGREGATION RESEARCH ANALYSIS |
Language: | eng |
Abstract: |
SCIMA