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Author: | Buchan, N. R. Croson, R. T. A. Dawes, R. M. |
Title: | Swift neighbors and persistent strangers: A cross-cultural investigation of trust and reciprocity in social exchange |
Journal: | American Journal of Sociology
2002 : JUL, VOL. 108:1, p. 168-206 |
Index terms: | CO-OPERATION COUNTRY COMPARISONS CULTURE TRUST |
Freeterms: | SOCIAL EXCHANGE |
Language: | eng |
Abstract: | In four countries, levels of trust and reciprocity in direct-reciprocal exchange are compared with those in network-generalized exchanges among experimentally manipulated groups' members (neighbors) or random experimental participants (strangers). Results show that co-operation decreases as social distance increases; and, that identical network-generalized exchanges generate different amounts of trusting behavior due solely to manipulated social identity between the actors. |
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