search query: @indexterm Case Studies / total: 2021
reference: 258 / 2021
| Author: | Willis, K.G. |
| Title: | Assessing visitor preferences in the management of archaeological and heritage attractions: A case study of Hadrian's Roman Wall |
| Journal: | International Journal of Tourism Research
2009 : SEP/OCT, VOL. 11:5, p. 487-505 |
| Index terms: | United Kingdom tourism case studies |
| Freeterms: | archaeology visitor preferences choice experiment willingness to pay |
| Language: | eng |
| Abstract: | In this study, a choice experiment is used to examine visitor preferences in the management of Vondolanda Roman fort, within Hadrian's Wall World Heritage Site. Assessed are visitor preferences, utility and value of the site attributes, e.g. excavation and research, interpretation information, museum displays, ..., and admission price. There is uncovered a preference for the status quo and greater choice uncertainty related with alternative hypothetical attribute bundles. Neighbouring substitute Roman forts affect the price that visitors are willing to pay for entry. |
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