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| Author: | Manrai, L. A. Manrai, A. K. Lascu, D.-N. |
| Title: | A country-cluster analysis of the distribution and promotion infrastructure in Central and Eastern Europe |
| Journal: | International Business Review
2001 : OCT, VOL. 10:5, p. 517-549 |
| Index terms: | Country comparisons Company ranking Cluster analysis Economic conditions Demography Population Europe |
| Language: | eng |
| Abstract: | The authors develop a country-cluster scheme classifying 18 countries of Central and Eastern Europe in terms of their overall attractiveness for international marketing. |
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