search query: @indexterm CORPORATE STRATEGY / total: 2034
reference: 351 / 2034
Author: | Schreuder, H. |
Title: | Successful bear-fighting strategies. |
Journal: | Strategic Management Journal
1991 : OCT, VOL. 12:7, p. 523-534 |
Index terms: | CORPORATE STRATEGY MARKETING STRATEGY |
Language: | eng |
Abstract: |
SCIMA