search query: @indexterm CORPORATE STRATEGY / total: 2034
reference: 239 / 2034
| Author: | |
| Title: | Product quality and cost leadership: compatible strategies? |
| Journal: | Management International Review
1993 : VOL. 33:1, special issue, p. 7-21 |
| Index terms: | CORPORATE STRATEGY QUALITY COST CONTROL |
| Language: | eng |
| Abstract: | This article addresses an international data set with a model of strategy that attempts to bridge the gap between generic and situational models of strategy by assessing relative commitment to quality and to cost control. It opens with a discussion of generic models and situational models of strategy and their relationship to manufacturing strategies. Then, a proposed model which would permit interaction of quality and cost concerns is developed and tested. |
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