search query: @indexterm CORPORATE STRATEGY / total: 2034
reference: 237 / 2034
| Author: | Piest, B. Ritsema, H. |
| Title: | Corporate strategy: implementation and control |
| Journal: | European Management Journal
1993 : MAR, VOL. 11:1, p. 122-131 |
| Index terms: | CORPORATE STRATEGY IMPLEMENTATION CONTROL |
| Language: | eng |
| Abstract: | It is easier to make corporate plans than it is to carry them out. The authors of this article support the idea that strategy formulation is a "top-down" activity, which, for its successful implementation, requires managers to use the right instruments. These involve use of the business mission statement, strategic control and the evaluation of finance, marketing, R&D, production and personnel, future-oriented control, competitive bench marking, identifying critical success factors, and including "what if?" analyses. |
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