search query: @indexterm CORPORATE STRATEGY / total: 2034
reference: 257 / 2034
| Author: | Collis, D. |
| Title: | The Strategic Management of Uncertainty |
| Journal: | European Management Journal
1992 : JUNE, VOL. 10, p.125-135 |
| Index terms: | RISK MANAGEMENT CORPORATE STRATEGY INVESTMENT PLANNING |
| Language: | eng |
| Abstract: | A strategic approach to the management of uncertainty is developed which firms can use to achieve a desirable balance of risk and return. The four generic approaches to strategy under uncertainty described here provide a conceptual framework for managing the risk/return tradeoff in an uncertain environment. |
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