search query: @indexterm CORPORATE STRATEGY / total: 2034
reference: 248 / 2034
| Author: | Kippes, S. |
| Title: | Desktop-Publishing - Gefahr fuers Corporate Design |
| Journal: | Absatzwirtschaft
1992 : SEP, VOL. 35:9, p.72-80 |
| Index terms: | CORPORATE IMAGE CORPORATE STRATEGY TECHNOLOGY HIGH TECHNOLOGY |
| Language: | ger |
| Abstract: | Desktop publishing has gained more and more significance because of its flexibility and cheapness. Though if the staff members do not know the technology well enough and use just the standard solutions, it may have negative consequences upon corporate design of the enterprise. |
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