search query: @indexterm CORPORATE STRATEGY / total: 2034
reference: 226 / 2034
| Author: | Smith, C. |
| Title: | The new corporate philanthropy |
| Journal: | Harvard Business Review
1994 : VOL. 72:3, p. 105-116 |
| Index terms: | USA CORPORATE PHILANTHROPY CORPORATE STRATEGY |
| Language: | eng |
| Abstract: | How have U.S. companies justified giving money away in the midst of layoffs and cutbacks? By coming up with an approach that ties corporate giving directly to strategy. According to the old model of corporate giving, the author explains, inhouse foundations serve society best when they don't serve business interests. But the new corporate philanthropy encourages philanthropic and business units to join forces in giving strategies that boost a company's name recognition, increase employee productivity, and foster synergy amoung business units. This new approach is illustrated by the AT&T Foundation. At a time when many U.S. companies are cutting their philanthropy budgets other countries are eagerly studying this new approach. Unless they act now, those companies may miss out on the benefits of a model they helped create. |
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