search query: @indexterm CORPORATE STRATEGY / total: 2034
reference: 219 / 2034
| Author: | Chao, Zhongxuan |
| Title: | Information strategies of overseas enterprises to develop international markets (original in Chinese) |
| Journal: | Group Economics Research (c)
1994 : 2, p.24-26 |
| Index terms: | INFORMATION CORPORATE STRATEGY MARKETING STRATEGY INTERNATIONAL MARKETING |
| Language: | chi |
| Abstract: | The paper includes: 1.Information collecting strategies. It includes collecting materials, visits, market investigation and obtaining information on the international market through commercial information networks and human relations. 2.Information study strategies, which is to study and judge the time effectiveness, reliability and objective of the information and to synthesize the forecast of the information. 3.Information utilization strategies. |
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