search query: @indexterm CORPORATE STRATEGY / total: 2034
reference: 189 / 2034
| Author: | Millington, A. Bayliss, B. |
| Title: | Corporate integration and market liberalisation in the EU |
| Journal: | European Management Journal
1996 : APR, VOL. 14:2, p. 139-150 |
| Index terms: | MANAGEMENT EUROPEAN UNION CORPORATE STRATEGY |
| Language: | eng |
| Abstract: | In this article the implications of the Single European Act for corporate strategy are explored through a study of integrated production in the EU. The results suggest that corporate strategy will continue to be dominated in most industries by national rather than global or European considerations since cultural and economic barriers to entry will continue to segment the European market in most industries. Corporate decisionmakers should therefore focus on the underlying characteristics of the industry and national market rather than planning within a single market. |
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